Coors Pavilion sign plans opposed at meeting, and by WSCONA

It was like déjà vu all over again as representatives of neighborhoods met with developer Josh Skarsgard to discuss signs at his Coors Pavilion shopping center at the corner of Coors Boulevard and St. Josephs.

Skarsgard said he had taken comments from the previous meeting objecting to a very large sign and incorporated them into a new proposal for smaller but still larger-than-allowed signs.

Neighbors repeated that the appropriate regulations allow for signs up to nine feet high and with an area of 75 square feet. The signs he is requesting are 10-14 feet high and some 133 square feet in area.

In an hour of back-and-forth,  the 12 attendees repeated that protection of Coors as a visually pleasing thoroughfare was among the objectives of the rules on sign sizes hammered out in the Coors Corridor Plan. WSCONA later echoed those concerns at its monthly meeting, voting unanimously to deny the application.

WSCONA Adopted Resolution on Pavilion Signs

Another development, Andalucía Center, just north on Coors has recently installed two signs that are within the allowed limits. Skarsgard expressed surprise when shown photos of the new signs, which measure eight feet high and 72 square feet in area.

In the end, he said he would go ahead with his request for a variance, repeating arguments from the previous meeting — and in his application — that prospective tenants often request bigger and brighter signs before committing to leases. Here is the report from the facilitator.

Feb 5 Meeting on Coors Pavilion Signs

The Planning Department is scheduled to hear the request on February 20. At the earlier meeting, Rene’ Horvath, who monitors land use issues for WSCONA, pointed out that, “The Coors Corridor Plan says 75 square feet [in area] and so does the IDO,” or Integrated Development Ordinance recently adopted by the City after much discussion.

Jerry Worrell, WSCONA president, had said the process is itself flawed.

“A sign ordinance was put into law and exists on the books. At this point, Coors Pavilion should be seeking a change to the law and needs to provide proof why the law needs to be changed. Where the flaw rears its ugly head for the umpteenth time is in the need for private citizens and their organizations to enforce City law.  I do not blame the Josh Skarsgards of the world for doing everything possible to maximize their investments. I do, however, blame City employees for not doing their job. The law exists; enforce it or repeal it.”

A detailed  formal objection to the plan, prepared by the Grande Heights Neighborhood Association and filed with the Planning Department, has been supported by the WSCONA Executive Committee and other neighborhood associations.